Second-Level Uniqueness: Three Ways To Get To This Elusive Point

by Sean D'Souza

No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level.

You move from the first level to the second level
The first level is simply a feature or an adjective. E.g. If you said you’re the fastest pizza delivery, a competitor can take away that uniqueness in a flash. But what if you went to the second level?
Let’s find out what’s the second level and how to get there.

P.S. Introducing the Uniqueness Mastery Home Study
The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition. It follows a system that that shows you how to get to your uniqueness.  Find out more Uniqueness Mastery Home Study

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