Second-Level Uniqueness: Three Ways To Get To This Elusive Point

by Sean D'Souza

No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level.

You move from the first level to the second level
The first level is simply a feature or an adjective. E.g. If you said you’re the fastest pizza delivery, a competitor can take away that uniqueness in a flash. But what if you went to the second level?
Let’s find out what’s the second level and how to get there.

P.S. Introducing the Uniqueness Mastery Home Study
The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition. It follows a system that that shows you how to get to your uniqueness.  Find out more Uniqueness Mastery Home Study

{ 10 comments… read them below or add one }

The Dance of Shiva March 25, 2012 at 4:33 am

Thanks for this one sean. Great help.


Mary-Helen Rossi March 25, 2012 at 6:13 pm

Dance of Shiva: Being interested in your screen name, I just took a look at your site – what a testimonial! I wonder where you learned how to write such compelling testimonials 🙂 Will get back to your site soon to learn more.


Linda March 25, 2012 at 6:08 am

I so like your style Sean! The notion of different levels of uniqueness makes absolute sense.. the difficulty is in deciding how to achieve it!


Sean D'Souza March 26, 2012 at 4:54 am

I answered your question in the latest video.


Mike Hayden March 25, 2012 at 3:58 pm

Perfect! I was just studying the materials for your uniqueness course in Campbell, CA



Todd Smith March 25, 2012 at 9:49 pm

Nice development, Sean. Thank you!


Sean D'Souza March 26, 2012 at 4:56 am

Thanks Todd.


Andrew Finkelstein March 28, 2012 at 1:45 pm

Hi Sean,
Once again you’re leading the way by your own uniqueness.
So sorrry I delayed in registering for the Washington D.C. Workshop.
I should have know that because of its uniqueness it would fill up so fast.
So please hurry up and bring out the Uniqueness Course online…I can’t wait…


Angela Barbi April 25, 2012 at 4:46 pm

Hi Sean,
you’re beating yourself with your own uniqueness. I registered for Guilford, London, and can’t wait to meet you there and try to discover my own uniqueness. You reassure me more each day that it will be so, not that I need reassuring…
See you soon!


Carolyn-Grace Millet April 25, 2012 at 11:14 pm

Thank you for sharing so much information. I always find it helpful and upbeat. I have a number of your products and refer to their wisdom time and again when I am starting a new project. Carolyn-Grace in CA


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