It takes ages to get a sales/landing page together even when you know exactly what you need on the page. How do you speed up the assembly of the landing page without resorting to sloppy shortcuts?

Here are some of the topics covered in Stage 1

• Why assembly matters (and how to go about assembling the page from the bottom-up)
• Why you should work through the assembly process using three distinct partitions (and how this three-part process helps  you make sure nothing is left out
• How to systemise your assembly process while spending the least amount of energy
• How to assemble the elements in a way that makes it simpler for the client to see value—and buy products and services
• How to write between 30-60 bullets for every sales page (even if you haven't created your product or service quite yet)
• Why bullets are the foundation of your sales or landing page (and how to make every single one attractive to the buyer)
• Why you're going to need a bonus to increase sales (and get higher prices over 95% of the time).
• How to use the bullet-system to create an extremely powerful set of bonuses (even if you end up using just one bonus on your landing page)
• How to go about creating a uniqueness for any product or service (and how to make it almost impossible for the competition to copy)
• Why the “uniqueness conjunction curse” confuses clients (and how to avoid it completely)
• How to test your uniqueness in a matter of seconds with the power of the echo
• How to expand the uniqueness in a way that clearly positions you against the competition (and shows why your system is superior)
• How to choose the most critical features and benefits for your landing page (and why overdoing the features and benefits can work against you).
• How to systemise the features and benefits in a way that gets clients to slow down, instead of simply scrolling past madly.

Once we're done with the bullets, features, benefits and bonuses, it's time to shift our focus to the headline, the problem and the solution. Simply slipping in a headline won't get your client to respond, let alone buy a product or service. Knowing how to construct a headline with oomph and then keeping the client's attention, is what we'll cover in Stage 2.

Once we've handled the section at the top of the sales/landing page, we then move back down to the elements of pricing. We examine how you can price your product or service and how to increase those prices systematically over time.

• How to start your page without a target profile (while using bullets)
• Why clients tend to avoid getting right to the real problem (and how it ends up with you having a page that doesn't convert well)
• Why you need to drive home the consequences in a greater amount of detail (and how the target profile plays a big role in the emotion and wording)
• Understanding the difference between the solution that the clients seek vs. your solution (and how it makes all the difference to your sales)
• How to know when you've hit the right target profile (and when you're just wasting your time)
• How to create a pricing grid that empowers clients (and gets you higher prices, 95% of the time)
• How to systematically test and increase the prices of your product or service (in a matter of months, or even weeks)
• The obvious—yet ignored—connection between testimonials and objections (and how to use objections to get testimonials that really resonate with clients)
• How to use testimonials of varying length (and why the variety matters).
• Why graphics are critical to create greater interest (and how to find graphics that can be quickly put together)
• How to dig deep to find the risk-reversal that clients want (most of the time it's not a money-back guarantee)
• Why you need to work on objections, testimonials, graphics and risk reversal long before you sit down to write your sales page.

The entire course is designed to make you go through the process of working on a project (to familiarise yourself with a product or service). This reduces the intimidation factor of jumping right into implementation. Once we're clearer on the method needed to implement the sales page, Stage 3 involves putting your page together.

As you work through your page, you'll get constant feedback about what to fix and how you can improve the power of your communication. It's a hands-on situation that enables you to get your sales page ready before the end of the course.

The biggest reason why sales pages are such a problem is because they take too much time.

By the end of the course, you will be able to create a landing page in three days, possibly sooner. You will accomplish what takes seasoned copywriters a week or more. You will acquire a permanent skill and will be able to create a landing page following the system—Every Time; Any Time.

I'm there all the time, seventeen thousand times a day to help you along.

You are never alone. I will push, cajole, encourage and move you along. This course is not about more information—it's about skill.

Duration: How many sessions do I get for my money?
Format: How is the course conducted? And who conducts the course? Will there be a live course next year?
Cost and Installments: What does it cost? What are the installments?
Purchase: How do I sign up for the course right away? Why get on the waiting list? 
Guarantee: Is there a guarantee?
Self Study: Is there a self-study course?
Support: Do I get any support?
Cancellation: What if I can't attend the course?

This leads us to the nitty-gritty details 

How many sessions do I get for my money?
(These are tentative dates. The actual dates will be decided in December 2024.)
The course starts on October 2026. However, you may get access to some materials before the course starts, and therefore there are no surprises. You come to the course fully prepared and relaxed. And everyone on the course is on the same page.

We don't believe in “shock and awe”. We believe that learning is best done when you are better prepared and have gone over the material once or twice. So the course starts runs from October 2026 (and runs for 12 weeks). And the Premium option gives you access to the forum and other material for 30 days after the end of the course.

Other Information—Forum Access: With the Premium Option, your forum access will be extended until 31st March 2027.

How is the course conducted? And who conducts the course? Will there be a course next year?
The primary program will be forum based. You will be given a syllabus and notes for the entire course. You will be working through the forum for the duration of the course. Sean will be working with you right through the course. Sean will be conducting the entire course. He will be checking your work 5-days a week.
Important Note: This is the only live course for 2026, and there will be no live course in 2027.

Do I get any support?
Yes. There will be a forum, especially for the participants. And you can ask all your questions, and Sean will answer them. Also, with the premium package, you get 3 months of email support from Sean.

What does it cost? And do you have an installment plan? 
It cost US$3500.
Note: There is a 4-part installment plan too. 

Is there a guarantee?
This course has been running since 2017, and the results are more than evident hence there is no money-back guarantee on this course.

What if I can't attend the course and wish to opt-out?
If you have to opt-out of the course because of an emergency, you will be given your money back, PROVIDED someone on our waiting list takes your place.

Is there a self-study course?
At present, there isn't a self-study course. However, if you would like to be informed when we do create a self-study course, click here to get on the waiting list for the self-study.

How do I sign up for the live online course right away? Why get on the waiting list?
Once you are on the waiting list, you will be given first preference before we open the course to the entire Psychotactics list. If you are a 5000bc member, you will be able to join a few days earlier.
Click here to get on the waiting list.

P.S. Note: Not everyone will be chosen. You need to meet the requirements. The first requirement is that you own and have read The Brain Audit. And once you register, we will be sending you a questionnaire as well. If you fail to respond to the questionnaire, your money will be refunded right away.

The only way you can experience the difference between a Psychotactics Course—and any other course on the planet— is to experience it. There are three reasons and a P.S.:

1) It doesn't allow you to make excuses.

You are not allowed to make excuses. Success isn't a fluke. It's a combination of deep practice, of a robust system and detailed support from a master coach. On the course, you get all three. It's then up to you to do what's required to succeed. On a Psychotactics course you won't find whiny folks. That alone should tell you that you'll be amongst people who are determined to succeed no matter what the odds.

2) You learn how group learning is way superior to solo-learning.

It follows the system of: If you want to go fast, you go alone. If you want to go far, you go in a group. There is intense group activity that enables you to work with me, and to work with your peers. You will not realise how much power a group has, till you do a course like this. If you've ever felt the loneliness of working alone before, you won't feel it on a Psychotactics Course.

The rule is simple: Be kind, be helpful or begone. And the group works together, and you learn like never before. (Interesting fact: We attract lots of introverts who become very active in a warm, friendly environment of a small group. Extroverts feel very comfortable too).

3) The learning methods are quite different from what you've been exposed to so far.

The methods are based on a combination of text, audio, visuals, cartoons and forums. You learn in tiny little bits and you master those bits. It's like learning notes of music. You master each ‘note', then you move ahead steadily. And in time, you're able to play awesome ‘music'.  Information alone will not help you write like a pro.

What's critical is that we work on all of these three core concepts. It's designed to bring skill—not more information You'll be given precisely what you need to get a high level of confidence—and skill. This course is not about more information—it's about skill.

P.S.) I don't sleep. The course is conducted ONLY by me.

I will be working with you 5-days a week. I don't sleep. I really don't. I'm there all the time, seventeen thousand times a day to help you along. You are never alone. I will push, cajole, encourage and move you along. No this isn't “Hell's Kitchen”. I don't use bad language and will not disrespect you in any way. But I won't let you disrespect yourself either. I set a very high standard for you, and I make sure I'm there to keep you moving (because believe me the road gets pretty darned rough as you go through the course). At the end of the course you will acquire a skill and not just more information.

#1: It's more economical than most consultants

You get the benefit of working directly with me. You get the chance to ask all the questions you want to ask on the topic. And the entire course costs far less than what most consultants or coaches will charge you. Most coaches and consultants will charge you between $750-2400 per month. And many of them don't even have the practical experience. You'll get practical experiences on training, consulting, info-products, marketing, selling and no B.S.

#2: No Hidden Cost

Another reason is that this program doesn't include any hidden costs. Many a consultant will give you a figure, and then put in some hidden costs (and you're robbed of time, money or both). On this course, what you see is what you get…and a whole lot more as well.

#3: It's not about the info-dump. It's about the applying what you learn

And at Psychotactics, we make it fun to learn. Instead of simply drumming you with truckloads of data, you get to learn in the way we all learn best–by having fun.

#4: You are in a ‘safe-zone'

You are in a ‘safe-zone', so that both introverts as well as extroverts feel un-intimidated. When we're comfortable, we learn well. When we're scared in some way, we hold back restricting our learning. And you'll find that when you do this course, you're in a ‘safe-zone' with very limited numbers of people. This makes you comfortable and focuses on the learning, instead of fighting for ‘air-space'.

# 1: Checklist (PDF)

# 2: (Worth $1500) Two Critiques by Sean (Premium)
Every time Sean critiques a sales page or any marketing material, there is a fixed fee of $750 per critique. As part of the Program, you will be entitled to two complete critiques worth $1500. (Note: Critiques are valid until 6 months from the date of purchase).

# 3: Special Password Protected Forum
The forum will be just for those doing this course, and will be monitored by Sean. All the questions you need to ask, will be answered on this forum, thus ensuring you're never short of solutions to your copywriting and strategy problems.

#4: Email Support For Three Months (Premium)
You know how you always need something clarified? Well you will have email access to Sean for three months.

#5: Special Extended Password Protected Forum (Premium)
You will have access the forum for an additional three months after the course finishes.