In 1920, marketing was a chore.
People were separated by vast distances. To get any sort of message
across was a royal pain.
And this is what 2020 looks like as well.
There's Facebook, Instagram, Twitter, Glitter, Mitter and a million methods
that are distracting you–and your customer. And with every month
that passes, the distraction gets even greater.
Marketers, of course, will tell you a different story
They'll tell you that you can get 10,000 Facebook fans overnight.
They'll tell you that their list is growing by 500 customers a day.
They'll give you these wonderful, overnight success stories.
So you'll buy the “magic trick” and hope that it works for you,
and invariably the market takes over. The distraction kicks in,
and it's harder than ever to get newer customers (let alone
get customers to listen to you).
So what's the solution?
The solution has been staring all of us in the face for the longest
time. You never needed (or will need) 10,000 Facebook fans. Yes,
it's very nice to get 500 customers a day, but hey, let's be
realistic.
What you've know all along is that you can indeed get all
the revenue you need from fewer customers.
But fewer customers come with their own caveat
The fewer the customers, the more you'll have to make sure they're
paying attention. And that's why you need to drip feed them
information over weeks, possibly months. It's a patience-based
system, this concept of pre-selling.
And yet, pre-sell works pretty solidly. With pre-sell, you are able
to systematically get the few customers to buy your products and
services consistently. This ensures you have a lot less stress, a
very solid income and aren't spending all your time doing yet
another joint venture, affiliate program or crazy ad campaign.
Best of all, pre-sell enables you to test the validity of your
product or service (yes, even a service) long before you spend all
that time and effort creating it. If you do it right (and there's
no reason not to), you get a small stampede that keeps you more
than satisfied–even with just a small group of customers.
1920 was indeed a chore.
And 2020, will be a pain too.
Or not.
Have a look: https://www.psychotactics.com/presell
Regards
Sean
Leave a Reply