So let's assume you've had a crappy day.
A really, really crappy day.
Do you write a blog post on a crappy day?
If you listened to all those people around you, they'll all chorus a big “NOoooooooooooooo!”
You should only write when you're happy, and excited, they say.
You shouldn't write when you're sad.
Or depressed.
That's really stupid advice
You should write when you sit down to write.
You don't need to be happy, or happier, or ecstatic.
You just need to write.
It's more important to connect with your readers.
It's not critical that you even write a long article or blog post.
Just connect, and that's all that's needed.
And if you're depressed, tell your readers why you're feeling that way.
If you're sad, tell your readers your state of mind.
And if you're happy, well, hallelujah!
I often write when I'm mad.
Or excited. Or sad.
Or just plain upset.
Like a piece I wrote about how I used to be really drained and almost to the point of tears…
And readers wrote back instantly.
One said: Please feel free to reach out to me, if you need a shoulder in future (she lives locally)
One said: Darn, I felt the same way. It's nice to know you weren't the only one feeling like that.
They wrote back because I wasn't trying to be a superhero in red tights.
I was just writing what I felt.
And the words flowed out like magic.
The emotions spilt onto the page like a river in flood.
You could feel the buzz, the rage, the frustration.
So the next time you're feeling crappy sit down and write a post.
Do a video.
Do an audio.
And experience the reaction of your readers.
They'll tell you as I have: That connection is indeed more important than content!
I understand your idea and like it very much. Sometimes I feel like you told.
But what if my blog is intended to be positive and cheerful? Peaple visit it for good emotions and I think they will be upset, if they get something negative there. I believe it 🙂
Have you ever run into a person that’s cheerful all the time? It eventually sickens others, because that person doesn’t come across as real. The posts and articles that get real response are those where we are who we are. What this blog post is saying is: I need you to talk to me, no matter what your state. Because often, people avoid the connection till they’re feeling cheerful or happy. And the factor is that the connection alone creates the cheer. Let’s say you’re feeling a bit sad, and you speak to a friend—you connect—then your friend ends up making you a lot more cheerful. And both you and your friend gain from the interaction.
The connection is what matters.
Even if you’re writing a blog that’s all cheerful, being real is what connects me to you.