{"id":231,"date":"2012-02-25T21:14:36","date_gmt":"2012-02-25T21:14:36","guid":{"rendered":"https:\/\/psychotactics.com\/uniquenessmastery\/?p=231"},"modified":"2023-10-19T05:12:18","modified_gmt":"2023-10-19T05:12:18","slug":"stuff-the-turkey","status":"publish","type":"post","link":"https:\/\/psychotactics.com\/uniquenessmastery\/stuff-the-turkey\/","title":{"rendered":"How To Make Your Uniqueness “Inedible”"},"content":{"rendered":"

\"brand<\/a>
\nImagine you sat down to eat a sandwich. And right in front of you were twenty three different types of ketchups.<\/p>\n

Would you add them all in your sandwich?\u00a0<\/strong>
\nOf course you wouldn’t, but the moment you get to uniqueness, that logical thought process goes out of the window. We all seem to forget that the word ‘unique’ means ONE. That your product can indeed do twenty things well, but you can’t drive home the point all at once. You are forced to sort out the one thing\u00a0that is the most important.<\/p>\n

So let’s say you were selling coffee<\/strong>
\nIf you say: our coffee is unique because it helps you increase sales, do the rhumba, climb poles and do the Spiderman dance\u2014I don’t care.<\/p>\n

I want to hear why the coffee is unique:<\/strong>
\n– Because it comes from the heart of Bolivia<\/p>\n

OR<\/p>\n

– Because monkeys harvest it.<\/p>\n

OR<\/p>\n

– Because only 2% is available every year<\/p>\n

OR<\/p>\n

– Because it’s the most bitter coffee in the world.<\/p>\n

OR<\/p>\n

– Because you can roast it and it keeps for two weeks<\/p>\n

OR<\/p>\n

– Because Tarzan drinks it<\/p>\n

OR<\/p>\n

– Because it improves your sex life.<\/p>\n

The way most\u00a0uniqueness is written is this way:<\/strong>
\nOur coffee is\u00a0unique because it comes from the heart of Bolivia, where monkeys harvest it, and therefore only 2% is available, because we only choose the most bitter coffees ever. And by the way, you can roast it and keep it for two weeks. Tarzan does it anyway, and it helps him swing trees better. It also improves his sex life and probably will do the same for yours.<\/p>\n

If you say a ton of stuff, nothing gets across.<\/strong><\/p>\n

Say ONE thing and I get it.<\/p>\n

Or in other words: Go easy on the ketchup!<\/p>\n

P.S. So have you seen companies stuff their uniqueness? Have you done it yourself? Or do you have questions? Post below! \ud83d\ude42<\/p>\n

——————————–<\/em><\/p>\n

Oh, and here’s a video about ‘stuffing’. I’m sure you’ll enjoy it!<\/em><\/strong><\/p>\n