{"id":196,"date":"2012-02-03T05:05:36","date_gmt":"2012-02-03T05:05:36","guid":{"rendered":"https:\/\/psychotactics.com\/uniquenessmastery\/?p=196"},"modified":"2023-10-19T05:12:51","modified_gmt":"2023-10-19T05:12:51","slug":"brand-positioning","status":"publish","type":"post","link":"https:\/\/psychotactics.com\/uniquenessmastery\/brand-positioning\/","title":{"rendered":"Brand Positioning: Do You Need To Carve Out a Uniqueness For &#8216;Every&#8217; Product or Service?"},"content":{"rendered":"<p><a href=\"https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-197 alignnone\" title=\"sculptor\" src=\"https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor.jpg\" alt=\"brand positioning\" width=\"350\" height=\"350\" srcset=\"https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor.jpg 350w, https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor-150x150.jpg 150w, https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor-300x300.jpg 300w, https:\/\/psychotactics.com\/uniquenessmastery\/wp-content\/uploads\/2012\/02\/sculptor-100x100.jpg 100w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p>It&#8217;s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn&#8217;t? How does it affect sales? How does it affect conversions?<\/p>\n<p>Let&#8217;s take an example and move steadily ahead. Let&#8217;s examine The Brain Audit, for instance.<\/p>\n<p><strong>Did The Brain Audit, that&#8217;s been sold on the Psychotactics site since the year 2002, always have a\u00a0uniqueness?<\/strong><br \/>\nNo it didn&#8217;t. When we started, we had no uniqueness at all. Quickly, of course, we got over 800 testimonials, and that became the uniqueness. Now admittedly, once you have 800 testimonials (which have now swelled to well over 1500, I&#8217;d expect) that&#8217;s good enough, isn&#8217;t it? Yes it is, provided the book didn&#8217;t change in any way.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a863astLwD8\" frameborder=\"0\" width=\"475\" height=\"271\"><\/iframe><br \/>\n<em>Does every darned product and service need a uniqueness factor? Why on earth should that be the case?<\/em><\/p>\n<p><strong>But\u00a0The Brain Audit went from Version 1.0 to 2.0\u2014and then to Version 3.2<\/strong><br \/>\nAnd this is where the problem lies. If a customer has bought Version 1.0, why bother buying Version 2.0? Or for that matter Version 3.2.? And what if we were to bring out Version 4.0? This is where uniqueness comes waltzing right through the door.\u00a0\u00a0Many, if not most of our clients have bought several versions of\u00a0The Brain Audit. And the reason is simple: They can see why version differs from the next. And this difference is simply a factor of\u00a0uniqueness.<\/p>\n<p>When you define the\u00a0uniqueness, you automatically get clients interested. And not just existing clients, but new ones as well.<\/p>\n<p><strong>Because it&#8217;s more than likely that the new ones have never seen\u00a0The Brain Audit before<\/strong><br \/>\nSo for them the uniqueness is pitched against other books of a similar nature. Why should they spend their hard-earned money on this product vs. something else? Again\u00a0uniqueness rears its um, unique head, huh?<\/p>\n<p><strong>And that&#8217;s not all&#8230;<\/strong><br \/>\nLet&#8217;s say we did put out a version of The Brain Audit on Amazon.com. And that price, is just $39. And the product on the Psychotactics website is $119. Why would a client even bother buying it on our site if they can get it on Amazon at a third of the price? Here again we have the\u00a0uniqueness come into play. If a client gets a ton more on our website vs. what&#8217;s available on Amazon (which is just the book and nothing but the book), then there&#8217;s a point of difference.<\/p>\n<p>And now the difference in prices aren&#8217;t as crazy as they may seem. Of course your heart beats a little faster when paying a bit more, but you know\u2014and know for sure\u2014that the product you&#8217;re getting from\u00a0Psychotactics is far greater in value than the Amazon product.<\/p>\n<p><strong>And just to prove\u00a0that this works we actually gave away\u00a0The Brain Audit&#8230;<\/strong><br \/>\nOver 8000 people have downloaded a copy of The Brain Alchemy Masterclass absolutely free. And this Masterclass contains an early copy of The Brain Audit, both in text and audio. So what do people say on listening to the audio and text? I&#8217;ll tell you what they say. They write in and say: &#8220;I&#8217;ve loved\u00a0The Brain Alchemy Masterclass, and I&#8217;m coming back to buy\u00a0The Brain Audit and membership to 5000bc. So even when a product is given away free, people know there&#8217;s a\u00a0difference\u2014and a big\u00a0difference\u2014between one version and another. Between just an offering at Amazon.com and the one on the\u00a0Psychotactics website. They know, because they&#8217;ve been told.<\/p>\n<p>And that\u2014that is the power of uniqueness.<\/p>\n<p><strong>When a thick, luscious layer of\u00a0uniqueness is applied, price and reluctance retreat quickly<\/strong><br \/>\nBut you can&#8217;t just depend on the client to figure all of this out. So you have to clearly define the uniqueness. You have to be able to tell the difference between an iPhone 4 and an iPhone 4s.\u00a0The Brain Audit Version 2.0 and\u00a0<a href=\"http:\/\/www.psychotactics.com\/brainaudit\">The Brain Audit Version 3.2<\/a>. The Amazon offering and the website offering. Because in reality, every product or every offering needs to really stand out from the &#8220;hoi-polloi&#8221; even if the &#8220;hoi-polloi&#8221; is just a different version of your very own product or service.<\/p>\n<p><strong>This takes time and effort<\/strong><br \/>\nBut mostly a deep understanding of the power of uniqueness. And how to master uniqueness, so you never have to fight the stupid &#8220;let&#8217;s lower our prices&#8221; battle. The more you learn, the more you can understand this deep and interesting facet of marketing. And the more clients will choose you over every one else.<\/p>\n<p><strong>And that is gratification by itself, isn&#8217;t it?\u00a0<\/strong><br \/>\nSo what&#8217;s stopping you from creating\u00a0uniqueness for every product or service? Do you have examples or questions on this topic? Ask away,\u00a0because hey, I do answer (and sometimes even make a video just to answer the question).<\/p>\n<p><strong>P.S.\u00a0Introducing the Uniqueness Mastery Home Study<br \/>\n<\/strong>The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they&#8217;re choosing you over the competition. It\u00a0follows a system that\u00a0that shows you how to get to your uniqueness. \u00a0Find out more\u00a0<strong><a title=\"Creating Your Positioning Strategy\" href=\"http:\/\/psychotactics.com\/home-study\/positioning-strategy-how-to-get-to-uniqueness\">Uniqueness Mastery Home Study<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn&#8217;t? How does it affect sales? How does it affect conversions? Let&#8217;s take an example and move steadily ahead. Let&#8217;s examine The Brain Audit, for instance. Did The Brain Audit, that&#8217;s been sold on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,7,4],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-cartoons","category-video"],"_links":{"self":[{"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/posts\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":4,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/posts\/196\/revisions\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/media\/197"}],"wp:attachment":[{"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psychotactics.com\/uniquenessmastery\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}