People buy from Draculas.
Simply because Draculas make a very, very, very compelling argument.
But do you want to be one?
And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
Why Clients Buy—And Why They Don't
Author: Sean D'Souza
People buy from Draculas.
Simply because Draculas make a very, very, very compelling argument.
But do you want to be one?
And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
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Gabor Wolf says
“Get your blood sucked at half price this weekend!”
I think the general public is getting more and more aware of “Draculas”, so it’s harder and harder for them to suck our blood.
Sean D'Souza says
Possibly, but there are always those who want to get-rich quick. And the Draculas find easy pickings. But yes, I agree. Those Draculas now have to move to different towns to find new blood. And there will always be new blood.
Phil Dvorak says
Draculas have given sales people a bad name for years and continue to make life difficult for untrained sales people.
Being a professional and providing value to customers and prospects alike is the cross needed to fend them off.
Ann H. Shea says
Ha! Sean, I love your cartoons. I just discovered your art and writings today and so glad for the internet to connect with witty people like you who share the good stuff. Sadly, I’ve had to de-list some virtual friends from Facebook as they invite me to too many events, groups, etc. that have no bearing on who I am.
Whether you’re an “open lister” powernetworker on LinkedIn, a friendly grandma learning the Facebook ropes, a traditional PR person segueing into cyberspace, or a seasoned tweetaholic, we all need to learn and respect boundaries.