When you really think about it, one of the best things in life is to get better clients.

Clients who understand the depth of your work. Clients who aren’t haggling about your prices—and more than willing to pay higher prices for better work. And clients who understand that you need a life other than work. Clients you’d be happy to call your friends.

Your website is like a magic mirror.

Your marketing material is a magic mirror. When clients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world—your world.

“When I first considered purchasing “The Secret Life Of Testimonials,” I was very hesitant. I had already read “The Brain Audit” and wasn’t entirely convinced that there was much more that I could learn in the $45.95 book on testimonials.”

More so than the investment in the book, I was cautious about my time: I didn’t want to spend 2, 3, or 5+ hours reviewing the material only to find that it wouldn’t help me or my business.

After purchasing “The Secret Life Of Testimonials” I was blown away. Sean took me on a deep dive of testimonials, explaining the rational behind the key 6 questions to ask to get a powerful testimonial and teaching me how I could use video, audio, or text as my testimonial.

I loved how Sean took the time to explain the different types and lengths of testimonials. Additionally, the section on ‘Quick Video Testimonials was invaluable,’ and I immediately implemented that method in my consulting practice to capture high-quality, quick video testimonials.

In terms of additional benefits, I’d call out the depth and clarity of the material in “The Secret Life of Testimonials”, the breadth of the different ways Sean shows you how you can capture powerful testimonials (short text, long text, audio, and video), and how Sean dismantles many of the ‘common wisdom’ objections about testimonials in his clear writing style.

I’d highly recommend “The Secret Life Of Testimonials” to any consultant, business owner, or product creator who is looking for the right amount of information to capture high-quality testimonials from their clients, customers, audience, and prospects. Without hesitation, I can say this is a book that every business owner should read.

After purchasing The Secret Life of Testimonials, I felt confident enough to record 6+ hours of video testimonials with 15 different participants across 6 different product lines. I’m confident that because I read “The Secret Life Of Testimonials” and applied the lessons to the testimonial interviews, I added future revenue to the business.

Most books are dull because they don't use graphics, cartoons and captions. The use of the above elements make the reading of the books a very pleasurable experience. Sprinkled within the chapters are lots of examples, so you can get ideas for your own business. Plus there are always detailed summaries that gives you a bird's eye view of every chapter. 

Business owners are often too scared to ask for testimonials

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Sean D'Souza