Remember the fairy tale Rumplestiltskin? In it a magical person helps a young woman become a princess by spinning straw into gold; in return for her first born child?
Sean D'Souza is Rumplestiltskin for Headline Writers. In just 6 short weeks he will make you write headlines that draw people to read your articles. And Sean does this for a very reasonable price. He doesn't need your first born child either! 🙂
What Do You Mean By Gold?
The “gold standard” for headlines is yanking readers into your article. Nothing else counts. You get no style points. Headlines exist to get the reader to read the article. To be effective they need to be:
-Clear
-Interesting
-Specific
– Personal
How Does He Do It?
Sean doesn't use a magic spindle. Instead he has a process that will quickly make you a better headline writer.
You learn by doing. And doing again. Daily “hands on” exercises make you write and analyze headlines. The exercises build up from the simple to complex.
You will learn several basic formulas which simplify writing creative headlines. You will learn how to use the common and the uncommon to create interest. Applying these formulas, you will be able to quickly create several interesting headlines to choose from.
You will also see and analyze the headlines of other people going through the same exercises. Their successes and mistakes help compress the time it takes you to learn to apply the techniques.
The process will lead you to write headlines that grab the attention of your audience and force them to read on.
Why Believe Me?
Before the course I was a decent writer, but wrote horrible headlines. They were boring and less than specific.
The first week of the course I was skeptical. I thought it wasn't going to work for me. But I kept at it and by week 3 I began to notice a significant difference in my headlines. And best yet, I received positive feedback from others who read my headlines.
At the end of the 6 weeks, I am able to write a dozen headlines for any article. And I can write them quickly! You can too.
If you write articles, you need to invest the time to learn this valuable skill.
