How do you write a headline that works? How do you write a catchy headline? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast in your headline. Contrast works in real life with colours, textures or flavours. Not surprisingly, […]
The Magic of Double-Whammy Headlines: And How To Use Their Enormous Power
How do you write a headline that works? Is there a headline writing formula? Laurel and Hardy. Batman and Robin. Superman. Which is the odd one out? Yup, it’s the guy who can’t handle Kryptonite, of course. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get […]
