Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]
How to write 200 brilliant headlines (and draw fabulous cartoons as well)
Announcing: The Headline and the Cartooning Course 2012 Yes, both courses start up in July 2012. But not together. Course No.1: The headline course (6 Weeks) If you’ve ever needed to write headlines, you know what a pain it is. Then of course, some genius marketer tells you that you have to write 200 headlines […]
