Imagine an isolated island. An island with buried treasure. And the only way to find the treasure is to have a copy of the map. The map with the ‘X’ that marks the spot. There’s only one problem You have to have a copy of the $%#$%$ map! And it’s this problem–this very problem–that can […]
Why Squeeze Pages Are Stupid
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
What Causes Customers to Click On Audio Testimonials?
It was 2004. We were promoting the Workshop in Los Angeles. As part of the marketing promotion, we put one little audio testimonial on the website. No, it doesn’t matter what the testimonial said. What matters, is that over 1200 people clicked on that one link to listen to the testimonial. Now why would they […]
The Psychological Difference between Blogs and Websites
This article has been removed. My apologies. 🙁 Instead here a super interview between Lynda Weinman and I. In case you’re wondering, Lynda Weinman is one of the founding members of Lynda.com. Lynda.com started out as a video site when video was um, big trouble to download. Today they get hundreds of thousands of visitors […]
Three Methods To Fix Reader Fatigue on Web Pages
Have you ever struggled to read the text on a web page? You’re keen to read the material, but not sure why you’re struggling. And it’s not because the language is difficult. And it’s not because the topic is unknown. Yet there’s something that’s driving you batty. It’s something on the page itself, but you […]
Internet Marketing: Why increased frequency leads to more sales
Do you remember the time back when you were ten years old? You do, don’t you? And you remember the day you got your allowance, right? So what did you do with your allowance? I’ll tell you what. You carefully put it in the bank, so that it could earn an interest rate, and some […]
Internet Marketing: Are open-rates a good indicator of your newsletter’s success?
If you’re sending out a newsletter, how do you benchmark your success?Is it by open-rates? Or something else? The answer, sadly, doesn’t lie in open-rates Open-rates are based on the factor of whether or not your article was um, opened. I say um, because open-rate is a crazy issue. When a client um, opens your […]
How To Do An Extreme Makeover On Your Email Signature
You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]
The Critical Importance Of The Bug
You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
A 5-Minute Website Tweak That Will Quadruple Your Subscribers
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
