If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
Always Be Testing
Should you always be testing? No, you should really take time for toilet breaks, coffee, and other things in life. But other than that, yeah, you can spin your wheels forever if you aren’t testing. And despite your wheels spinning like crazy, you’ll still get pulled up by a cop car. The cop car is […]
Website Testing Made Easy
How easy can you make website testing? When you strip all the jargon out of testing, you get clarity. And here are six simple messages. In cartoons (What else would you expect?) My comments: This was easily among my most favourite of the lot. Because it was a difficult topic. I mean how do you […]
