When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]
How To Isolate the Biggest Problem Of The Client (Without Driving Yourself Crazy)
Ever tried to soothe a very young child when he’s crying? You cuddle him, give him something to eat, something to drink. But the bawling is driving you crazy. And so you give him some of his favourite toys, some keys—and maybe in a moment of madness, a set of drums. You’ve calmed down the […]
Can You Get Target Profile Wrong?: The Fear Of A Bad Choice
A while ago, women across the planet started to do something quite unusual. Right after they tidied their homes to their satisfaction, they would remove this spray and give it a few squirts around the house. The name of that spray was (and is) Febreze. Today, Febreze is a multibillion dollar brand. But it almost […]
Precise Client Attraction: And Why the Framing of the Problem Matters
I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]
