It’s the centre court at Wimbledon. The big digital Rolex scorekeeper is blank.No linesperson peering whether the ball is in or out.No umpire somberly saying,”Quiet please,”And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon centre court a month too early Yes, we have. But those empty seats you see, […]
Why Chunking Down Increases Your Expert Status
There you are at check-in, about to catch your flight. And right beside you is your carefully packed carry-on luggage. In that luggage you have your clothes. Your shoes. Your toiletries. Your surf board. Your guitar. Your Christmas tree. Ah, but you think no one would be so fruity as to put their surf board, […]
The ‘Chocolate Theory’ of Creating Sequential Products and Services
Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]
