The problem is that we’re all newbies. And we’re all trying to sell. Which is why we can’t um…CSS (See cartoon above). And the reason why you can’t sell? You’ve got the wrong end of the stick, my friend. You don’t sell. Customers buy. If you’re trying to flog your stuff, you end up in […]
The Dracula Syndrome
People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
