Why would clients trust you when you’re new and you goof up? This is an incredibly insightful question as clients can be skeptical. Yet, it’s incredible how much enthusiasm and results can play a part. Find out how to get a bad start and still get great results. Right click here and ‘save as’ to […]
Understanding Plots and Sub-Plots When Writing Salesletters
Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]
Staggered Consumption: How To Get Customers To Keep Coming Back
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
The Article Writing Challenge – How To Write Articles While Driving A Taxi
I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]
How Today’s Promotion Is An Ad For Tomorrow’s Sale
Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
Why Do Press Releases Get Rejected?
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
How To Increase Sales
So how do you increase sales? Do you do the countdown like all those Internet marketers? Do you do a pressure-sale like those snake-oil salesmen from the 19th century? Do you push and push, till the customer simply gives up and buckles in? What do you really have to do to increase sales? Well I […]
