Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
Planning For A Recession
I was searching our website for articles on recession and came across this article. Funnily this article is as relevant today as it was in 2009.—————————- Waitasecond? The Recession of 2016? What the heck? We’re aren’t even done with this recession yet. And that’s the whole point, you see.You’re so focused on your day to […]
A Year Called July
July was always the worst month of the year for me! In the years 1997, 1998, 1999, I dreaded July. Because you see, back then I wasn’t in marketing—I was a cartoonist. And somehow in July all the cartooning work mysteriously dried up. The phone would stop ringing. And it would stay dead no matter what […]
