You see that house on the hill? What’s the price of that house?The owner thinks the price should hover around $550,000.The real estate agent thinks she’ll get $575,000 or more if you go to auction. The council sincerely believes the property is worth $495,000.The bidding fails to rise about $528,000. But then along comes a […]
Why Your Marketing Material Needs An Auditor (Not A Critic)
Are you worried you’ll get more unsubscribes if you send a newsletter fornightly instead of monthly? Do you think your ad has too much copy and customers won’t read it? Do you think your presentation is too salesy? The answer depends on your auditing ability So how much is 5 + 5? Well, the answer […]
Why It’s Silly Not To Announce A Price Rise
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
Why Customers Won’t Buy (Despite Getting To Your Product Page)
Imagine you own a toy-truck company. And on your toy-truck website you sell red trucks. And blue trucks. And green trucks. And yellow trucks. And mauvish-orange trucks (ok, so I’m running out of primary colours) Which means you’ve pretty much got a Products Page with loads of trucks. So logically, or so you think, the […]
Why The Yes-Yes Pricing System Fails
The ‘Yes and Yes Pricing System’ is supposed to work. Yet somehow, it seems to fail. In this issue, learn ‘Why The ‘Yes and Yes’ Pricing Grid Fails (And How To Fix It)’ Coffee. Coffee and chocolate brownie. Which option puts a bigger smile on your face? No, don’t tell me… In random tests done […]
Price or Value?: Which comes first?
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
How to Increase Your Prices: Yes-Yes Factor
You’re probably moaning about how you can’t increase prices. The Yes-Yes is a systematic way to makes prices work for you. We’ve tested …this Yes-Yes Factor across products and services for the past 6 years. It doesn’t matter what the price (and we’ve tested products/services from $50-$10,000): It just works. And the only reason it […]
Pricing Between Home Study and Live Courses
How do you price a home study version of your course? Do you offer it at a 10% discount?Or 20% discount?Or 50% discount? How about a 0% discount instead?First of all, if you’re creating discounts, you’re plainly silly. You can generate just as much traffic and conversion to your products and services, without giving a […]
