Around the year 2006, we used to have free seminars. Monthly. We had room for 40 people And 40 people would show up. Every single time. Not always the same 40 people, but the room was always full. The interesting thing about these seminars, is that we weren’t selling anything We weren’t upselling anything. We […]
How To Systematically Use Numbers To Get Attention When Speaking
Do you quickly want to get the attention of your customers when you’re speaking? Well, here’s a quick method to do so. It’s called ‘put in a number.’ Because numbers add a bucket load of curiosity. So what’s a number? A number is a figure. Like 23% Or 55 people. Or $7 million. Numbers attract. […]
How To Get An Audience Back Into The Room
If you’re conducting a workshop anytime soon, you’re going to have one big problem on your hand. The moment you open the doors and let your audience out for a coffee/lunch break, you’ll have a hard time getting them back. And then you become a sheep-dog, having to herd the sheep back into the pen. […]
How To Make A ‘One-Wave’ Presentation
Your brain is like a surfer on the waves. When the surfer sees a big wave coming, he rides that wave. And then he zigs and zags to keep his balance, as the wave rushes madly to shore. But right after the ‘surfer’s wave’ is another wave. And another. And dozens of others. But the […]
Should You Take Questions At The End of Your Presentation?
If you’ve been to a presentation, you’ll find that part of the presenter’s agenda is to take questions at the end. Which means you make your presentation, and then you call for questions—just in case someone needs something clarified or in case your presentation has raised some questions. But do you have to take questions? […]
How The Wrong Example Alienates Your Audience
Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So if were to talk about a ‘rocking chair’, for instance, you’d […]
How To Get Maximum Impact From Your Speaking Engagements
Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song. And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can’t exactly be a rock star to your […]
How To Avoid Getting Caught Off Guard When Training
If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]
Why ‘Impossible-To-Goof-Up’ Questions Relax Your Audience
Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]
How To Record A Screen Video Presentation (Without Having To Do Tons of Editing)
One of the biggest marketing tools you have at your disposal is the power of video. If you don’t have video on your site, you’re missing out on a big opportunity to showcase your credibility. In the end, customers don’t give a whit about your products or services. They want to know that they can […]