Imagine it’s a hot day and you’re longing for some ice-cream I give it you. You’re about to lick it. But then it gets snatched away from you. You don’t need to be told what happens next, right? And that’s because your brain has already gotten the “reward”. Hundreds of milliseconds before you even licked […]
The Amazing Power of the Challenge (And How To Fire Up Your Audience)
When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
