Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell, we take a forensic look at what happens when you release a new version of your product or service. Is […]
How A 3-Step Pre-Sell Creates Product Irresistibility
The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]
Why Failure Is Just A Pre-Sell For Success
Think of a band that has released 18 number one albums, 18 number one singles and has sold between 150 million-300 million albums and are now in the Rock and Roll Hall of Fame. A band called “Queen”. A band that only gained international success with their third album. Third? Whatever happened to the first […]
Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling
(This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]
Free! A Massive 46-Page Excerpt of the Pre-sell Course
(This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]
Announcing: The Pre-Sell of the Pre-Sell Book (Available at an early bird price!)
(This offer has expired. Have a look at the current pre-sell offer here.) ________________________________________ It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before […]
Why Marketing In 2020 is like being in 1920
In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2020 looks like as well. There’s Facebook, Instagram, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the […]
The Importance of Time In Pre-Selling
I remember Sydney, AustraliaI was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I stepped […]
