When we think of business, marketing tactics and strategy comes to mind, doesn’t it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you […]
How Lack of Planning Wastes Chunks of Time
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Those lines were apparently stated by Abraham Lincoln. While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article […]
Price or Value?: Which comes first?
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
Choosing Winning Marketing Strategies
You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
Planning For A Recession
I was searching our website for articles on recession and came across this article. Funnily this article is as relevant today as it was in 2009.—————————- Waitasecond? The Recession of 2016? What the heck? We’re aren’t even done with this recession yet. And that’s the whole point, you see.You’re so focused on your day to […]
