People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
Why Clients Buy—And Why They Don't
Why Clients Buy—And Why They Don't
People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
