How do you write a newsletter? How do you structure a newsletter? I used to hate writing a newsletter. It would be the task I’d keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”. And it’s an easy […]
Where Do You Put “Up-Sell” In Your Newsletter?
Imagine you’re having a meal at a fancy restaurant You’re settling in for some delicious starters and at this point something strange happens. The waiter informs you that there’s a wonderful chocolate cake for dessert. And delightful the chocolate cake may be, but you’re irritated. You’re bugged because the waiter broke the sequence. And we […]
