To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
How Guides Help Increase Consumption
Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax. That friend is simply acting as a guide She shows you around the place. […]
