Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax. That friend is simply acting as a guide She shows you around the place. […]
How A Single Article Drew Tens of Thousands of Customers To Sign Up.
Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]
Why “WHAT” Is A Good Starting Point For Most Article Outlines
In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
Reminder: F’ree from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
I am resending this message in case you missed it last week. In the year 2007, I had a discussion with a client. It was about giving most of our courses away–yes, almost every Psychotactics Course–by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? It depends on […]
The Biggest Reason Why Your Website Content Drives Customers Away
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
How To Become An Expert In Your Industry
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look atyou and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from that […]
The Truce with Time Management
People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]
The 70% Principle: Why You Never Get Projects Off The Ground
Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don’t you? Ok, tick, tick, tick….here’s the principle. It’s called..um…the 70% Principle So what’s the 70% Principle? If a job is worth doing, it’s worth doing 70% right. You can always come […]
How To Fix the experience—then the “fish”
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
