Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)
Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
The Myth Of The Saturated Market – And Why You Should Not Let “Saturation” Intimidate You
Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al’s not saying a word. He’s watching you carefully. His face is painted a deep shade of scepticism. And as you look at Clinton, you see a different picture. Clinton’s smiling; he’s got that goofy grin that seems to light up […]
Why Credibility Doesn’t Matter In Your Marketing Strategy
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
Why Most Small Businesses Never Grow
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are the fuel that drive the business. So how do you create a structure that maximises leverage and […]
When do you stop marketing and advertising?
Imagine you’re driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph. So when do you take your foot off the accelerator? When you want to slow down, right? Or when you’re coming to a stop. Otherwise you’d make sure that accelerator […]
How To Avoid Wasting Dollars On Direct Mail
Do you throw away your mail? Or do you? And if so, which mail do you throw? Why, that’s easy! You throw away anything that’s irrelevant to you, or not addressed to you. Sure, I know. You’re supposed to put the ‘Return to Sender’ on the mail, and send it back to sender. But you […]
How To Get Your Client To Sing Your Praises Louder Than Usual
Donny Osmond wasn’t exactly the music I listened to when I was growing up. But there I was, at a backstage event, where Donny was answering a flurry of questions. Why I was at the event is kinda inconsequential. What Donny said was something that hit me like a ton of bricks. Are you ready […]
Strategic Alliances: How To Work With Competition
Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. […]
