Does a 100 year old book on advertising still apply today? In part two we explore another of Hopkins’ principles: Why Specifics Matter. If you ever tire of the slightly ridiculous drone of “hustle, hustle and hustle”, you might want to step into the past over a cup of coffee and cake. And read the […]
The 6 Most Important Lessons In Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]
