You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
How To Make Your Client Remember Your Website …Forever!
Imagine you’re about to talk about your website at a networking meeting. And twenty two people before you have stood up, said what they do, and sat down. So that no matter what you say–the rest of the group is never going to remember your website. Or could you? Could you actually make prospective clients […]
The Case For (And Against) Pop-Ups On Your Website
So you hate pop-ups, right? But what I told you that pop-ups increase sign-ups? Would you still hate pop-ups? And why would you stay away from pop-ups, despite their clear ability to increase sign-ups to your website or newsletter? Imagine you’re walking through the doors of your local mall You’re whistling your happy tune. You’re […]
Why Isolated Web Pages Are Critical To Measure The Success Of Your Marketing Campaign
Imagine an isolated island. An island with buried treasure. And the only way to find the treasure is to have a copy of the map. The map with the ‘X’ that marks the spot. There’s only one problem You have to have a copy of the $%#$%$ map! And it’s this problem–this very problem–that can […]
How To Spice Up Your Online Newsletter In Three Easy Steps
Imagine someone borrowed your content. Imagine they then took that content in the exact shape and form, and just changed some links and sent it out to their list. Would that “borrowers” list realise that the content was “borrowed?” In most cases the answer is NO. And you can try it out for yourself. Just […]
Why Squeeze Pages Are Stupid
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
Why Google May Not Play A Role In Your Website Strategy
I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]
What Causes Customers to Click On Audio Testimonials?
It was 2004. We were promoting the Workshop in Los Angeles. As part of the marketing promotion, we put one little audio testimonial on the website. No, it doesn’t matter what the testimonial said. What matters, is that over 1200 people clicked on that one link to listen to the testimonial. Now why would they […]
The Psychological Difference between Blogs and Websites
This article has been removed. My apologies. 🙁 Instead here a super interview between Lynda Weinman and I. In case you’re wondering, Lynda Weinman is one of the founding members of Lynda.com. Lynda.com started out as a video site when video was um, big trouble to download. Today they get hundreds of thousands of visitors […]
Three Methods To Fix Reader Fatigue on Web Pages
Have you ever struggled to read the text on a web page? You’re keen to read the material, but not sure why you’re struggling. And it’s not because the language is difficult. And it’s not because the topic is unknown. Yet there’s something that’s driving you batty. It’s something on the page itself, but you […]
