It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
Pricing Between Home Study and Live Courses
How do you price a home study version of your course? Do you offer it at a 10% discount?Or 20% discount?Or 50% discount? How about a 0% discount instead?First of all, if you’re creating discounts, you’re plainly silly. You can generate just as much traffic and conversion to your products and services, without giving a […]
