Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]
Why “Normal Headlines” Are More Powerful Than “Clickbait Headlines”
How do you write headlines? Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of […]
Two Special Announcements: The Cartooning Course + How to Write 200 Brilliant Headlines
Just two short announcements today. 1) The Da Vinci Cartooning Online Course Can anyone draw? Sounds like a ridiculous question, eh? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. Well get this: Cartoonists don’t draw straight lines. They draw circles and squares and triangles and they […]
How to write 200 brilliant headlines (and draw fabulous cartoons as well)
Announcing: The Headline and the Cartooning Course 2012 Yes, both courses start up in July 2012. But not together. Course No.1: The headline course (6 Weeks) If you’ve ever needed to write headlines, you know what a pain it is. Then of course, some genius marketer tells you that you have to write 200 headlines […]
Understanding Plots and Sub-Plots When Writing Salesletters
Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]
