How do you write a headline that works? How do you write a catchy headline? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast in your headline. Contrast works in real life with colours, textures or flavours. Not surprisingly, […]
How “And” and “Even” Are Powerful Tools In Headline Writing
When I was little, I had a remote controlled car. I’d put the batteries into the car; another set into my remote and I was guaranteed an afternoon of fun. This car—a yellow Lamborghini Countach—could go left, right, race ahead and reverse just as easily. But what’s good for a 12-year old isn’t necessarily great […]
