You’re at Emile’s This isn’t just a restaurant. It’s Emile’s on 545 South, 2nd Street. You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list. You’re smacking your lips. This is the moment […]
Why Your Brain Stops You From Buying
You often wonder why you can’t get things done and why success seems to be a little late in coming. There’s a precise reason that has something to do with you zzzzzzzzzzzing in the physics class. Huh? What’s physics got to do with marketing and business. Remember the second law of physics? Two objects cannot […]
Understanding What “Focus” Really Means
Air traffic controllers don’t live in a state of fear. They live in a state of management. Because management lands planes. Fear doesn’t. If there is a fear of falling behind, you will always fall behind. If you look in the Cave, I was going to start a Brain Audit Trainer program in 2005. Last […]
Why The ‘Third Conversion’ Creates Repeat Customers
As a retailer, which is the most important sale of all? Is it the first sale, second sale, third sale or future sales? Actually the answer is: “All of the above.” But you knew that already didn’t you. What you probably didn’t know, is the importance of the third conversion. So what’s the third conversion? […]
How To Fix the experience—then the “fish”
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
How To Ask Hundreds of Questions on a Marketing Topic (Without Paying Thousands of Dollars)
There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
How ‘Hearing Problems’ Cause People to Fail
If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
The Ten-Eyed Person Visiting Your Website
If you look around you on the Internet, you’ll think the average visitor to a website was a ten-eyed monster. Because almost all the websites or blogs you visit, have all this clutter. Clutter that forces your eyes to go bouncity-bounce before it can even work out where to go–or what to do. And that’s […]
