Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Felix the cat wasn’t invited to breakfast. But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer’s Sunday. You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of […]
Why Merging Attraction and Conversion Causes A Mish-Mash
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]