As writers, we count words when we are creating a book or writing an article. We look at completing a fixed number of words per day—800 words. And yet, that system can be counterproductive to finishing your article. Professional writers seem to follow another method, one that ignores the output and instead focuses on the […]
Writer’s Block Series: How A Lack of Energy, Not Time, Causes Writers to Stall and Crash
One of the biggest hurdles in writing, has nothing to do with writing at all. It doesn’t have anything to do with time, either. Instead, it’s an understanding of energy. Without a clear view of how energy works, we’re likely to start off strong and then find ourselves stranded. Is there a way around this […]
Writer’s Block Series: Why Discussion and Feedback Are A Writer’s Secret Weapon (And How Professionals Use it to Their Advantage)
How do you speed up your writing process and what causes it to slow down to a crawl? Surprisingly, discussion and feedback play an incredibly powerful role in unblocking Writer’s Block. The more you’re stuck, the greater the reason to invite discussion and feedback. The moment you do, it causes you to explain the concepts […]
How to Research An Article (Without Killing Your Productivity)
Researching an article is so frustrating because it’s time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no […]
How To Use “Transition Techniques” To Keep Your Reader Locked Into Your Article
Readers often get lost in an article and hence abandon it However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here’s how you go about using these “Transition […]
Why Disconnectors in Copywriting Are Critical In Keeping Your Reader Awake
Do me a favour. Watch one of those soppy soaps today. Something like ‘Desperate Housewives; Dynasty; The Bold and the Beautiful’ or something equally…um…riveting. Notice how they started the episode? They didn’t trust the fact that you’d actually remember the previous episode. Nope, the writers of the soap know that you have extreme short-term memory, […]
How To Get Your Copywriting To Do The Lambada!
Words lambada. Words don’t sit out at a party. They get up and they swing. They rock, they shake their hips and they twirl like crazy. Words lambada. You don’t agree with me, do ya? The words in your copy may get up to do a series of embarrassing dance steps, but heck, it ain’t […]
The Critical Importance of Sandwiching your Copywriting
I don’t know if you’ve ever tried eating a one-slice sandwich. Yeah, one slice. Put one slice down. Then pile the slice with chicken, mayonnaise, pickles, tomatoes, lettuce and sauces. Now eat the slice of bread, will ya? Ummm…I’d rather not, you say Because even a dumbo knows that a one-slice sandwich is a recipe […]
How John Forde (and Sean D’Souza) Got Me To Write Articles
Before I start, let me make one thing clear. John Forde is a copywriter with a great newsletter who’s also a good friend. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It sounds egocentric. Let […]
The Power of Connectors in Copywriting
You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. So what are […]
