If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click below to download this episode. Re-release: Three Bizarre Learning […]
Pre-Sell Strategy: How To Strategically Tackle Promotion Of Products and Services
Which product should you pre-sell? Should it be the $20 product or the $2000 one? And why do silos matter so much? In this article we not only learn why the $20 product might matter more, but also how you can promote a product almost endlessly without ever promoting it all. Right click below to […]
How To Use Contrast To Create Your Uniqueness In Seconds
If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
How To Stop “Perfectionist Clients From Sabotaging Their Own Success”
It’s not unusual for clients to say they’re perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they’re often jeopardising their own success, because all the extra work isn’t dramatically improving their work. How, then should you make […]
How To Find Your Niche (From Recurring Client Problems)
We all struggle to find our niches. But is it really that hard? Or have we been looking in the wrong places? This article shows you how you can find dozens of niches, all of which have great power and are profitable now and for years to come. Right click here and ‘save as’ to […]
How To Use “Transition Techniques” To Keep Your Reader Locked Into Your Article
Readers often get lost in an article and hence abandon it However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here’s how you go about using these “Transition […]
The Article Writing Course: Why Bother Reading This Prospectus?
How do you benchmark a course? Do you benchmark it based on one superstar? Or do you benchmark it based on the fact that everyone gets to the other side successfully? When you read the prospectus, you’ll find out for yourself. You don’t have to read 70+ pages of testimonials to find out that from […]
