You know how they say “first impressions count?” Well, they do. Within the first three seconds of reading an article or an email, your client is already making a decision whether to read on. Many of us aren’t restricted to email. We use webinars, video, podcasts and presentations. And all of these media have […]
The Star Trek Method—And Other Ways To Get Over Article-Writing Barriers
We find writing content to be such a tedious task The reason is because we don’t understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers of creating content is to use the Captain Kirk and Mr Spock method. […]
