Why We End Up With Skimpy Articles (When Trying To Avoid Article Bloat)

If you've watched an artist at work, you'll notice a moment when the artist twitches. The twitch comes from a dilemma: Should you add a few touches to the painting? Or leave well enough alone? And most people don't leave well enough alone and ruin their work. Of course, once you've mucked up a few paintings, you tend to learn from your mistake.

And then you do the opposite. You tend to stop before the painting is completed. And this leaves the painting a bit unfinished.

Which is a lot like an unfinished article writing

In the desire to stop your article from bloating you often tend to cut it down a bit. Then a little more. And then suddenly your article is running on fumes. There's not enough to keep the reader engaged, because all you're really doing is jumping from point to point.

So let's take an example of point to point, shall we?

Let's say the article is about restoring your health, and the three points are about:

– Purging

– Tonification

– Regulation

And the moment you look at those three points, there's a wave of dread that fills your brain

You know those aren't just three points. You know that they're really three whole articles. Maybe even more. You could easily write and write, and yes, write on those topics. But now you have to somehow fit those three points into this article you're writing and so you reach for the trimmer to cut down the content to size.

Which of course makes the content far too skimpy

So the meaty part of your article would look like this:

Step 1: The importance of purging

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Step 2: Why tonification really matters

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Step 3: And that's where regulation comes into play

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Often, a paragraph may do the job of driving a point across

Sometimes it might not quite get the detail you're expecting to put across. In which case, your reader feels a little cheated. It looks like you're not really giving them enough substance and just skipping from one point to the other.

So you solve this problem by adding just ONE more paragraph

Yes, just add one more paragraph and get in as much as you can in that extra paragraph. That will enable you get enough detail so the reader is happy, but it will also make you happy. And now you know, there's no bloat.

Visually, the article will look like this:

Step 1: The importance of purging

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Step 2: Why tonification really matters

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Step 3: And that's where regulation comes into play

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah. Blah, blah, blah, blah, blah, blah and more blahdee blah, blahdoo, blah, blah, blah.

Now your article isn't too bloated

Or too skimpy either.

You'll get that artist's twitch sooner or later

You won't know whether to add more to your article or not. At times like this reach for the extra paragraph and then it's time to leave well enough alone.

And your masterpiece is ready to go.

---

How do you get meaningful testimonials, without needing to bribe anyone for it?