When creating sales pages – or even when fixing them, you have a long list of elements to tackle. So many, in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can’t do it all at once. […]
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Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]
How To Use Contrast To Prevent Headlines From Going Flat (And Other Headline Tips)
How do you write a headline that works? How do you write a catchy headline? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast in your headline. Contrast works in real life with colours, textures or flavours. Not surprisingly, […]
Three Disaster Stories (And How We Recovered and Soldiered On)
It’s super-easy to tell stories of success and how everything went from good to great But what about the events when you had to eat humble pie? Or the times when you were scared out of your mind? Here are three stories which by some coincidence involve presentations. Nonetheless, there’s a solid lesson behind each […]
How To Craft Amazing Stories For Business
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Right click and ‘save as’ to download The […]
The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business
When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
Storytelling
The StoryTelling Live Online Course With Sean D'SouzaLearn how to construct a story with confidence, so that you can confidently use it in your writing, speaking or on video. Story Telling CourseThe last batch sold out in 4 days. The next live online course will be held on June 2027. (For details about the course, [...]
Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)
Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]
Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)
Write every day. Write every day. Write every day. We hear a lot of that advice when we start off writing. Yet, are we likely to misunderstand the meaning of “write every day”? Most of us believe we need to write at least an article a day, or at least some chunky bit of content. […]
