You’ve just finished your teleclass and you’re moving on to question stage. And then comes the moment that you think you’ll be flooded with questions, so you ask, “What questions would you like to ask me today?” And all you hear is the chilly wind of silence. So how do you get the audience to […]
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How To Write A Book Using Articles: Part 1
How to write a series of articles to make up a book Imagine you wanted to write a book in December. And right now it’s January. When do you begin to write the book? Should you start in August? Or is July a more auspicious month? And wouldn’t it be better to outline the whole […]
How To Create Flow In Your Articles
How To Know If Your Article Is Exciting Enough For The Reader When you complete an article, you always have one of two reactions You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. […]
How Sub-Plots Take Over Your Article
What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]
Price or Value?: Which comes first?
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
Choosing Winning Marketing Strategies
You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
How To Get High Scores In Seminars and Workshops
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
How Air NewZealand’s Cheeky Message Drives Home Personality
How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]
What Google Analytics Won’t Show You: The Reasons Why Customers Don’t Buy
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
How ‘Hearing Problems’ Cause People to Fail
If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
