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Why Clients Buy—And Why They Don't

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Search Results for: feed

How To Do An Extreme Makeover On Your Email Signature

Author: Sean D'Souza

You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]

Filed Under: Website Marketing Tagged With: Internet marketing, internet strategy, Website Marketing, website strategies small business

The Critical Importance Of The Bug

Author: Sean D'Souza

You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]

Filed Under: Website Marketing Tagged With: Internet marketing, internet strategy, Website Marketing, website strategies small business

A 5-Minute Website Tweak That Will Quadruple Your Subscribers

Author: Sean D'Souza

It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]

Filed Under: Website Marketing Tagged With: Internet marketing, internet strategy, Website Marketing, website strategies small business

Is Brand Extension Possible? The Concept of the Umbrella Brand

Author: Sean D'Souza

Imagine you had five kids. Imagine they were all boys (oh, perish the thought!) Imagine you called them John. As in John, John 2, John 3, John 4, John 5. We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years. But what if you do […]

Filed Under: Branding Tagged With: Branding, branding strategies, branding strategy, branding tactics, small business marketing

The Side Effects Of Expertise

Author: Sean D'Souza

Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

Turning Tears into Gold: How to Create A Personal Marketing Success out of Pure Despair

Author: Sean D'Souza

Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

How To Choose The Right Colour For Your Brand

Author: Sean D'Souza

Here’s a simple exercise. Go to the mall. Pick up a box of Pringle’s potato chips for me, will ya? But when you get back to your home, you find something strange. The pack doesn’t say Pringle’s. It says Jingles. And someone has misspelled the word ‘chips’ and spelt it as ‘chops’. So instead of […]

Filed Under: Branding Tagged With: Branding, branding strategies, branding strategy, branding tactics, small business marketing

Six Degrees of Customer Separation

Author: Sean D'Souza

Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]

Filed Under: Marketing Strategy Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

How To Fix the experience—then the “fish”

Author: Sean D'Souza

Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]

Filed Under: Marketing Strategy, Why Clients Buy And Why They Don't Tagged With: business ideas small business, buying patterns, marketing strategies and ideas, Marketing strategy, New Zealand businesses, small business marketing

Can Harley Davidson’s Secret Weapon Revitalise Your Marketing?

Author: Sean D'Souza

Imagine yourself in a helicopter over Milwaukee, USA, on the shiny morning of June 13, 1998. You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. You can’t believe your eyes. It seems like there are hundreds of moving objects on the highway below. Maybe even thousands. […]

Filed Under: Branding Tagged With: Branding, branding strategies, branding strategy, branding tactics, small business marketing

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
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    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes