Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]
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Why Discounting Sends Clients To Your Competition
Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of […]
Why Isolated Web Pages Are Critical To Measure The Success Of Your Marketing Campaign
Imagine an isolated island. An island with buried treasure. And the only way to find the treasure is to have a copy of the map. The map with the ‘X’ that marks the spot. There’s only one problem You have to have a copy of the $%#$%$ map! And it’s this problem–this very problem–that can […]
The ‘Logs in the Fire’ Success Code
Imagine you’ve got a fireplace. And a fire going. Now imagine if you throw one log in the fire. And then another and another. How do you make the fire into a roaring fire? Do you put less logs or more logs? What a silly question, eh? Well, it’s not silly after all. What’s the […]
You Are Not Your Customer
Here’s a trick question. Who owns your website? Who owns your business? Surely it’s you, right? You couldn’t be more wrong if you tried! So who on earth owns your business? Well, who owns Coke? Let’s go back to 1985. New Coke was the unofficial name of the sweeter drink introduced in 1985 by The […]
Revolution vs. Evolution-Based Businesses
There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get […]
How Planned Disconnectors Create Powerful Articles
Imagine you were reading a mystery novel. You’ve just finished five pages. The story line is becoming really interesting. And then you turn the page And find the sixth page has been torn out. Now that’s really irritating, eh? But let’s suppose you decide to continue reading anyway And you move to page seven, and […]
Staggered Consumption: How To Get Customers To Keep Coming Back
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
The Importance of the Mona Lisa Concept
There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that has a dimension […]
Why Squeeze Pages Are Stupid
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
