As you chomp into any dish, something happens in your brain. Your brain analyses the contents of the dish, compares it what it knows and then spits out a critique. So the dish could be too salty, too sweet—or, or, or,—it could be just right, or even better than you’ve ever tasted before. In a […]
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How To Attract Clients With ‘Most-Wanted’ Information
Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do? Your qualifications are worthless. Your experience doesn’t count for much. And you’re intimidated as hell. So let’s […]
How To Tell When Your Audience Has Had Enough
Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. […]
The Myth of Time (And Why Most People Will Never Have Time)
People often say they have no time. They shouldn’t say that. The truth is they have no ability. Let me explain It used to take me two whole days to write an article. And when the article was complete, I wasn’t sure it was even good enough for publication. I had, as you probably know […]
The Two-Options Sale Strategy That Boosts Sales
Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email […]
How To Get Clients To Participate: The Common Knowledge Pool
Let’s say you run a workshop. Or you run a forum. The single biggest problem that most of us have is the factor of participation. So how does participation increase? It’s called the common understanding For example at Psychotactics.com we have a book called The Brain Audit. The Brain Audit has certain parameters. And details. […]
Why Group Learning Beats One-On-One Consulting
In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. A group? Why would you want to go with a group? Have you ever tried to see a movie with a group? Everyone wants to go their own way, and you end […]
Why Most Small Businesses Never Grow
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are the fuel that drive the business. So how do you create a structure that maximises leverage and […]
Slip-Sliding: How To Get Customers To Read Every Word Of Your Copy
Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]
How to become really smart in 365 days
I had a revelation a few years ago. You see I was just like anybody else. I read books. I attended seminars. I did stuff. And I trundled along. Made profits and had my day in the sun. Till I decided I wanted to have a lifetime in the sun. So I studied people. One […]
