Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? Why we buy is important for several reasons: 1) It validates the purchase decision 2) It gives you an understanding into the trigger 3) You can manage expectations better […]
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How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are “journeys” and weigh in at 800-1000 words? Find out in this episode on “how to plan—and yes—get outstanding testimonials. Right click and ‘save […]
Three Incredibly Precise Steps To Get “Advance Testimonials” From Clients
Most of us wait until a job is completed to ask for testimonials. Admittedly that’s a good time, but it’s also much harder to get a testimonial from a client at that stage. Then we have to get all needy when asking for the testimonial. There are three points when you can get testimonials, and […]
How do you systematically raise prices without losing customers?
Dartboard PricingA series of three books that show you how to increase prices, use the yes-yes system and why sequential pricing matters How do you systematically raise prices without losing customers? Is it possible to raise prices and still keep customers? And how do you keep those prices going up, up and away—and still keep [...]
Matthew Parker
Testimonials are pretty simple – surely I didn’t need to read 125 pages about them? But reading Sean’s book showed me how much more I could gain from using effective testimonials. And how much work I needed to do if I was going to get these results. In fact, Sean’s book has caused me a […]
Unusual Time Management Ideas
It’s not easy to save time. We all know that.Yet, time management isn’t just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do.At Psychotactics, I didn’t always have time. Now my workload has more than doubled, but I have a lot of time. How […]
The “Three-Month Vacation” Podcast
The Three Month VacationLove Your Work | Love Your Vacation I made two vows when I started Psychotactics The first was that I'd always get paid in advance and the second was that work wouldn't control my life. And yes, I decided to take three months off every year. But how do you take three months [...]
Do you want to create rich colour for your artwork in Photoshop, but don’t quite know how to use the program quickly and efficiently?
It’s one thing to be able to draw your cartoons—quite another to colour them. The key to colouring isn’t just using a paint bucket. Any kid can do that kind of colouring. Instead, you want to create amazing, rich colour. That’s where the amazing power of Photoshop comes into play. But this amazing power of Photoshop—it’s […]
Do you feel like giving up creating your book every time you have to use InDesign?
Wouldn’t you like to learn the core 15 elements to get your InDesign project flying (And avoid the 200+ elements that are unnecessary for your project)? Most Indesign products and courses give you too much information, when often all you really want is to create a professional looking ebook without all that technical jargon and […]
Is Your Packaging Hurting Your Sales?
Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]
