How To Succeed (Even In A Crowded Marketplace)

	So you're new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you're in online marketing, health and fitness, or just about any small business, it's been. Or has it? Why would customers continue to seek you out even if you're seemingly a nobody. It's because customers don't necessarily seek out just a name. Instead they seek out a voice; a system; and the way you explain that system.
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One of the biggest things that we seem to battle with is our own minds

It doesn't matter how good we are or how good we get, there is always this battle in our own minds. We always wonder about the things that we are writing, about the audio that we're creating, of the video that we're creating because there is so much information out there isn't there?

You think, “Well, surely someone has this before. Surely, someone has covered this before. Surely my work is just going to be irrelevant. No one's going to pay attention. No one will want this.” You know something? You would think that this feeling goes away. It never goes away.

Here are the three main reasons why you should persist nonetheless

The three main reasons why you should continue to write, to create audio or video or a presentation is simply because people want to hear you. The three things that they want to hear are, your voice, your system, and the third is your examples. Let's go into a little detail about what these three things signify and why they are so important to your customer.

The first thing that we're going to cover is just the factor of your voice. When I write an article, people know that that article has come from PsychoTactics.

When I draw a cartoon, you know that you can recognize my cartoon from everyone else's cartoon.

You know this for a fact because there are thousands or tens of thousands of cartoonists out there, probably even a few million considering the population of the world. Yet, when you see a cartoon from me, you know instantly this is Sean's cartoon or someone that is trying to copy the same style. If that were to apply to cartoons, that also applies to writing, to speaking, to video, to audio.

To continue reading this podcast: Download the transcript.

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