If you've got one product or service to sell, you don't have much of a headache
But let's say you have two, or three products.
Or like us at Psychotactics, well over twenty-five different products and services.
What do you do then?
You provide direction
Direction like you see at any airport in the world.
The reason why you do things in a sequence at airports, isn't because you're so darned brilliant. You do things in a sequence, because the folks at the airport have worked it out. They've worked out that if they put a sequence in place, you'd follow the sequence.
Businesses have no such sequence
Karate has a sequence.
Religions have a sequence.
And airports have a sequence.
At any point you not only know where you are, but also where you need to go next
Now look at the products and services you sell in your business.
Do you have a sequence in your business?
And if you do have a sequence, does the customer know where they are in the sequence? The answer is mostly likely, that even if you do know the sequence, the customer doesn't have a clue.
And here's what confused customers do
They sit and ponder.
And then they leave.
The bold ones may actually zap you an email, but most customers simply get foxed, and leave your site. And that's costing you a lot of dollars in the bank, my friend. Because not only are the customers avoiding the current product, but they're walking away from future products/services in the sequence as well.
So your question is: How do you design a sequence?
Well, here's the Psychotactics Product Sequence.
And hey, listen to the audio below as well. It will enlighten you about how to go about making sure you have a simple, yet robust sequence in place.
Very nice you bring this on. Definitely very few people practice this (at least online) but I see a trend of more and more people understanding and popularizing this “tactic”… it’s good for your income it’s good for your customer.
But I still think it’s common sense once you start “getting it” (whatever “it” might mean to one). It’s like everyone is interested in the “techniques” before they take the time to “get it” a deeper basic level. I sure know it was the case with me. Once you understand something the techniques become a matter of common sense, some creativity and testing…
But of course it’s still good when someone else does the testing for us – it certainly saves time if one doesn’t overly rely on other people’s experience.
Well, I’d certainly be interested to hear a response from the author of this!
I’d reply: But what’s the question?
I’d say back: What do you think about getting marketing at a deeper basic level versus just using someone else’s techniques…
My opinion: I think it is a topic for philosophical dispute whether to use someone else’s techniques or to create yours one. Interesting topic… But in “field conditions” we need to use something which will exactly boost our business. We have no time to dispute and no time to create absolutely new techniques. We choose not worn one, adopt it to our business, add our creativity and… at the end everything depends on how it all was done, but not on technique which was chosen. It is an art to implement the best tecnique and not to spoil all the deal.
Hey Sean
Do you think this could be applied to a design and printing company? It’s not like we can structure our product offerings in the same way as you can with info products…
Logically it should be applicable to any company. I was on the phone this morning with a colleague and he had the same question. And we brought up my ex-cartoon business, and wedding dress companies, and undertakers.
And amazingly it does apply.
And yes, it will apply to a printing company as well.