Most people think if only they could fix their sales page—maybe tweak it just a bit—they'd be able to sell a lot more products and services

And it doesn't work that way at all. You'll find that even if you have the best sales material, those products and services aren't flying off the shelf. And there's a very good reason why that's the case. Customers mostly (yes, mostly) buy when they go through the cycle of attraction, conversion and consumption.

And here is how attraction and conversion works

Attraction and conversion are about getting clients, and selling them a product or service. And then once you're done, you can hope that those clients come back again, but you can't guarantee they'll come back. So you have to go out and find newer clients. And you have to spend time and money, and energy trying to find clients all the time to fill that darned funnel.

Back in the year 2001, that funnel was driving me bananas!

You see in the year, 2001, I was just starting out. And each month was a big mystery to me. I didn't know what to expect, and where to expect it from. And even though I was supposed to be in my own business, it was driving me crazy that I couldn't control it as much as I should. Besides I didn't want to be pushy.

I didn't want to be the sleazy salesman from hell

And that's when I discovered the power of a focused strategy. And when I applied the strategy, I stayed on target and I was doing a whole lot less selling–and customers were doing a whole lot of buying. And the more I understood this concept, the more I felt in control. And the more easily I was able to express myself, without rambling and heading off in all directions.

I found that there were ingredients

And that if I stacked up the ingredients in the right manner, and in the right quantity, I could sell more without having to look for new customers all the time. This gave me an enormous leap in income, and gave me the time I so wanted. And it's all because of these crazy ingredients.

These ingredients were like an instant noodle packet. It was easy to cook a meal because all I needed were the ingredients. And once I had them, I found that putting the ‘ingredients' together gave me immense clarity. And it enabled me to say what I wanted, instead of depending on a third party (such as a copywriter) to say it for me.

“You know, before I took Sean's class, I was doing pretty well. I'd been selling out my classes for the last year and half, and my business was growing steadily. Why did I sign up?

Well, I still felt like I was stumbling around a bit every time I went to write a new webpage or email- I was using a template, but not really understanding it. Plus, I had recently published a book, and the product sales felt like they were a fraction of what they could be. Even so, I wasn't completely convinced.

I hesitated so much and yet I learned a ton. I finally understood all the pieces of what made Sales Letters successful. And, I completely rewrote my product sales page based on what I learned, and Sean's feedback.

Last month, I beat my sales goals of that page by 50%, and by the time I was six days into February, I had already sold a third of my January total. The results I got from this, and Sean's seemingly inexhaustible knowledge (I hope you don't mind me saying it, Sean, but you are a bit of a madman in the content department), convinced me to sign up for the Protege Program.”

And then in a follow up email, Mark wrote:

“Last month, I beat my sales goals again, by 50%.

And I'm amazed how the ingredients have almost nothing to do with copy itself-plus I've learned how to segregate lists, and stop annoying clients and speak only to clients who are interested and not just about everyone.

I've nearly sold out two classes and that's something that has never happened before. That's worth $11,000 to me.

And anybody who wants to make it (their business) work needs to take this class.”

“I know that we have great products, and we have solid results and wonderful testimonials, but I couldn't figure out how to put the pieces together so that there's a “picture” that someone would actually purchase.”

I know the technical side of the website pretty well, so I can work my way around it. And I'm pretty good at writing, but what I don't know is how to lay everything out, so that I get the end result that I want. And that end result is that someone clicks on our registration button.

I know that we have great products, and we have solid results and wonderful testimonials, but I couldn't figure out how to put the pieces together so that there's a “picture” that someone would actually purchase.

I have a very small group of highly committed fans and I have a whole bunch of people that don't even know our products and services exist. And they could really benefit from it. I know how to market to the people that I know but I don't know how to market to the people I don't know.

The course has helped me understand how I need to layout everything on the landing page, then when people do come to us, and find us, then they'll take that next step, which could be to buy the book, or attend the workshop or whatever that next step happens to be.

Most books are dull because they don't use graphics, cartoons and captions. The use of the above elements make the reading of the books a very pleasurable experience. Sprinkled within the chapters are lots of examples, so you can get ideas for your own business. Plus there are always detailed summaries that gives you a bird's eye view of every chapter. 

You'll learn the core of strategic marketing, how to rollout a strategy to sell products/services through words, and how to craft attention-getting headlines that instantly grab your customer's attention.

• The big mistakes made when trying to attract a customer–and how to fix them.
• The Secret of the Sequence: How to create a specific ‘pre' and ‘post' strategy for sellling.
• How to encourage consumption, and get greater sales from fewer customers.
• The key factors of conversion. How and why they all play their role.
• In-depth understanding of the ‘Want Factor', and why it's so critical to your business success and sales.
• The exact reasons why customers buy. And the reasons why they don't buy.
• Learn scientific, step by step system to write information that sells — even if you've never written before (and don't consider yourself a writer at all.
• Learn which headlines get attention and why – Tested over 4 years and two months, head to head with competitive headlines (Don't just copy headlines. Understand how they work). This is not just crucial for your website, but also critical for presentations, white papers, reports and other media.

And more…

• Why most pricing is based on randomness, and how to ensure scientific pricing.
• The secret to increasing prices without losing any customers.
• How to create price-grids that enable customers to buy higher-priced items consistently.
• How to create signature stories with precision and consistency. And why signature stories help sell products/services faster than ever before.
• Why the first 50 words matter. And how to make them matter with this simple secret.
• The intense power of the Next Step. Which are the elements that take a customer from merely reading to deciding to purchase.

And even more…

• Why the wrong visuals/graphics will destroy the best marketing campaign. The biggest mistake made with graphics–and why you need to fix it right away.
• One factor that will increase your sales by 25% to as much as 65%
• The Myth of the Sales Page: Why the best sales page doesn't work in isolation.
• How to get testimonials that suck in customers time after time.
• How to stop annoying clients by using simple segregation.
• How to choose photos. And how using the wrong photos makes sales negative.
• And how to build confidence and focus. These are the key elements to making your product/service stand out and sell time after time.

And if you've bought any of our products before (you have, haven't you?), you'll realise that all of this teaching is given to you in a structured manner, not just as an information-dump. Each teaching is layered one above the other, so that you learn and move on, having learned. And you not only learn, but are able to implement and audit. Which means that you can actually see for yourself, what you've got right, and what you've got wrong–and how to fix it.

Eligibility:
You will have to have purchased and read the Brain Audit. If you do not own a copy of the Brain Audit, please do not get on the waiting list.

Sean D’Souza

P.S. Put your trust in education with the right source, and that trust will not be violated. You’ll get the best possible education and advice. And just for good measure, there are installments, so it can be more affordable to you. It’s good advice, so take it.

Goods and services provided by: Psychotactics (PO Box 36461, Auckland, New Zealand).