No one wants to put together an info-product that's ho-hum, so how come so many books, videos and presentations put us soundly to sleep?
You know as well as I do, that an information product isn't just about putting information together?
Information itself is super-boring.
It's just a bunch of stuff stacked up together. Sure you can put in some nice layouts, great fonts, maybe even insert a ton of lah-dee-dah. But the information—that's just bits and bobs put together. And bits and bobs don't make for an utterly memorable info-product, do they? Every great product depends on a system.
Without a system in place, an information product can go round and round the mulberry bush, driving you—and your clients absolutely bonkers
First let's consider your situation. You sit there faced with this huge amount of information. All the stuff you've accumulated over the years, piles up in your head. And it's normal to feel that you somehow need to get all that into your info-product.
Then you spin around madly trying to fashion it somehow into a polished product. You're not sure which parts to keep, which parts to slash. And so you either front-load the product with too much, or put in too little.
And we haven't reached the second part yet—the part where the client needs to read all that mountain of information.
Heh, heh, no wonder it feels so ugh to put an info-product together.
Yet, you could sidestep this nutty spin-cycle completely, by using a tried and tested system…
The system doesn't have to be very complex either. All you really need to know are two elements:
1) What makes an info-product boring.
2) What makes an info-product interesting.
Presenting: The Information Products Workshop
It's not enough to know what makes an amazing info-product.
Learn what makes products boring—and the system of how to
avoid falling into the same trap. Create products that customers
adore and keep coming back for more.
In this three-day, action-packed workshop we tackle these those very same elements:
1) What makes a boring information product.
2) What makes a non-boring information product.
In three days, you learn why it is that many information products seem to start out with a lot of promise, but then lose steam. And how you can methodically construct an information product that gets the client to slip-slide through the content.
More importantly, you'll get the exact framework to know how to create the boundaries for your information product. That way you won't have too little or too much information. You get to validate for yourself—yes, a litmus test of sorts that tells you exactly where to start, where to go, and oui, where to stop. The key is to create info-products that clients will use, profit from and come back time and time again.
And here's why this course is so important
Just fifteen years ago, you could easily slip under the radar and run a business without writing a book, creating a video or audio. And presentations? Who needed them? Today's world is completely different. The noise factor is so high that unless you are able to powerfully get your point across, you're likely to be drowned in the chatter. And the knowledge you get on this course, isn't just restricted to a book or ebook.
You can use it across different media. Whether you're called upon to do a five minute speech or a three-day seminar, you can use this method. If you're likely to make videos or create podcasts, yup, once again you can use the system taught in this course. And it's an utter relief to be able to construct it all at high speed, isn't it? I mean who wants to spend days, weeks and months putting together an infoproduct and not really knowing whether it hits the mark or not! And a robust system makes life a lot simpler for you—and for your clients.
So what are the three benchmarks of the system?
1) Easy to understand: Simple enough to explain to a 7 year old child.
2) Easy to audit: It's a litmus test. You can tell in minutes if it's going to work or not.
3) Easy to implement: You can be woken up at 3 am and you can put the framework of an infoproduct together.
If you're woken up at 3am, would you be able to drive a car?
Sure, you'd be groggy, but you'd still do a pretty good job of
driving, wouldn't you? There's structure in driving and there's
structure in learning how to create a product. If you learn the
structure correctly, and practice it, you can do a pretty good
job of creating an info-product—yes, even at 3am!
What this system is NOT:
1) This isn't a writing course. You don't learn how to write. We have other courses for that, including the Article Writing Course. This course is about the structure of putting together the information you already have in your head.
2) It's not a course that teaches design. So for instance, you're not going to go home learning how to create book covers. Yes, there will be information that's included in the premium version that tells you a lot about various aspects of info-products, but the course itself is where you design and implement the structure of the course.
3) It's not a technology-based course. You're not going to learn how to put together a document in Word or InDesign. We're not going to be bringing in lights and teaching you how to shoot video or audio. What you're going to learn is a simple process that you is the structural elements—the secret sauce to creating information products quickly and effectively.
It's normal to want to know what goes into the packaging of
an info-product. We're keen on fussing over the font, the cover page etc.
And those are important elements. However, without a great structure in
place, you simply can't produce great product. And no matter how well
you package it, your client will not come back for a second helping. The
key to successful info-products is to know how to create the “secret sauce”,
and how to use it time and time again to get clients coming back.
And here is what you'll learn…
You will learn:
- How to create powerful information products that clients love. Instead of doing what everyone else is doing and running madly after new clients, you'll find that your existing clients will keep coming back for more.
- How to put together the information in a way that doesn't involve pulling of hair and head-banging. A simple, intuitive system that enables you to produce info-products consistently and without the frustration that inevitably arises out of a creative process.
- Learn what causes boring information products and how to have a litmus test that enables you—or even your clients—to know that you're creating a truly consumable product.
- Why a lack of order and consistency leads to lack of consumption. And how to make sure that you have the roller coaster in place to ensure that the client is slip sliding right through your product.
- How to know the boundaries of your product: When do you add more information? At what point do you leave it out. And more importantly, what are you going to do with all the information that you could not put into the info-product!
- Why the system needs to be scalable. Scalability means you can use the system to create somethings as small as a a booklet, just as easily you can use it to create a massive book as well. If you use it for a 20 minute presentation, you can use it for a three-day workshop just as easily.
- The media benchmark: Will the system stand the pressure across media? Can you just as easily use it for a book, audio, or video without losing impact? Most systems don't have this flexibility. You are taught to write a book differently from creating an audio, or for that matter video. This is a pain as it takes time and energy. Learn how to use a system that straddles any media and does an astounding job of it too!
- Practical hands on sessions where you construct info-products. Then we systematically deconstruct the message using specific auditing systems.
If you've been to a Psychotactics workshop…
If you've been in any of our workshops or even our online courses, you know that we're completely different from pretty much any other workshop system out there. For one, it's not all blah, blah, blah. We use the 1:1:1 system where I speak for a third of the time, we work on assignments for a third and then we discuss for a third. Remember those seminars where you sit around taking pages of notes and do nothing with them? Well, that's not what you do at this workshop. You actually learn the skills and get to practice them thoroughly before you get on the flight back home.
And Psychotactics workshops are never boring, big-deal events. You'll see for yourself how comfortable and relaxed you feel. And this relaxed feeling is important because it's when we're most relaxed that we actually learn. Many, if not most of our clients are introverts—and so is my wife, Renuka. This is why the workshop is designed to be a learning experience rather than rah-rah and blah-blah.
Here are some testimonials from previous Psychotactics workshops
Note the language, the learning and the comfort level of the participants.
Lynn Pearce
Andrea Boyd
Todd Smith
Cheri Cross
So what's unique about this info-products workshop?
It's one thing to create a non-boring information product. It's quite another to create a product that's not too hot, or not too cold—and just right. Yup, that's our “Goldilocks system” where you'll learn to create product after product that's just right. If you look out at any information product based workshops, you'll find they inundate you with information about how to get your product together, but no one teaches you to get it just right. That's unique to Psychotactics and in fact, it's why clients keep coming back time and time again.
Too hot or too cold? Too big or too small? Too technical or
too easy? Too short or too long? These are the issues that
plague information products. The uniqueness of this workshop
is that you learn how to create a product “just right”—no matter
what the media or application.
Yup, it's time you got the “Goldilocks Factor” into your info-products as well. You'll see how it helps you create products consistently “just right”.
So yes, we'll see you at the “Info-Product” Workshop
You may want to read the Frequently Asked Questions below as well, as they'll answer most of the um, frequently asked questions. Feel free to email me at sean@psychotactics.com, if you have any more questions (no question is too silly, too big or too little).
Before you read further bookmark this page.
Frequently Asked Questions:
Where is the workshop being held?
The workshop will be held in—SHERATON SILVER SPRING, Silver Spring, MD, USA (near Washington, D.C.)
What are the dates and timing for the workshop?
This workshop is over. You can still get the home study.
Time: The workshop will start at 8:32 am each day and wrap up at 4:15 pm. No midnight sessions.
What is the price? And is there an installment plan?
Please look below for the price. You also get the option of a three-part installment payment.
Is there a special price if I have purchased the Home Study?
This workshop is over. You can still get the home study.
How do I sign up right away?
You can sign up below. And no, there are no discounts even if you sign up more than one person. The prices are overly reasonable when considered with workshops of this calibre.
Are there any conditions?
There's an important condition…Come join us, but be aware that you need to have read The Brain Audit in advance. Yes, it's a barrier. But it ensures that we have clients that are truly interested in learning and improving their business. You can buy and read The Brain Audit at any point before the event, but we will not accept you if you have not read The Brain Audit. There are no exceptions to this rule.
What happens if I can't attend for some reason?
Once payment is made, there will be NO refunds. You are welcome to send a substitute in your place.
About meals
At the workshop you will be provided with coffee. Meals just put up the price of the event, and most people have their own diets anyway. We will choose a venue where there are stores and restaurants nearby and meals are easy to get, and far more economical than if we added meals to the workshop price.
What are the durations of the sessions?
We start at 8:32 (yes, you noticed the odd time, right?) We break at 10:30, 12:30 and 2:30. By 4:15 pm, we're done for the day. There's no mindless, droning workshop that goes on and on into the evening.
What is the dress code for the workshop?
Wear comfortable clothing. The dress code is casual. But remember to bring a sweater with you as conference rooms tend to get hot and cold. We will remind you about the sweater many, many times over. Sweater or some jacket is absolutely needed, no matter how warm the weather.
What material do I bring with me & do I need to prepare
before?
It is not necessary to bring any material with you. You can print your notes and bring them along, if you like. You can also bring along any material (related to info-products) that you need to ask questions about. I'll be happy to help you during the breaks or at the end of the day.
Will you be providing notes?
Yes, we will be providing notes, and like all Psychotactics workshops, you will get the notes in advance. That means we actually learn and practice at the workshop. Cool, eh?
Do you have any further questions? Anything we've left out?
Email us (either Renuka or me) at sean@psychotactics.com or renuka@psychotactics.com. You should hear from us in 24-48 hours. If not, contact us at:
Facebook: https://www.facebook.com/sean.dsouza (yes, the Facebook link is quite reliable).
Also special premium bonuses
# 1 Big Bonus: Infoproduct Consumption Design Principles (PDF) worth $225
It's one thing to have the structure of how to create an info-product. It's quite another to know how to create one that is easy to consume.
If you've ever been frustrated with e-books or books that don't have a pleasant layout, audios that seem to go on forever—then you've run into the classic problem of consumption. This means your content may still be superb, but it's not designed in a manner that allows clients to consume it well (think of it as a great dish in a vessel vs. a dish beautifully plated in front of you).
# 2 Big Bonus: How to create your own “Bible” (Interview) worth $119
A “bible” is a core document. Think of a book like “7 Habits of Highly Successful People” or “Getting Things Done”. A single product created multimillion dollar businesses for these authors. And the money and clients didn't come from selling books. It came from clients wanting more from that core bible.
At Psychotactics, we don't like to boast too much, but our bible, “The Brain Audit” has allowed us to run a very successful business and take a 3-month vacation in places all over the world. A “bible” also forms a barrier. It gets in people who are interested in your material and keeps the creepy ones out.
As part of these bonuses, you'll get a detailed audio recording (of an interview) + the PDF + ePub.
In These Bonuses (worth over $300), Learn About:
-
- The magic of fonts, layouts in e-books and books. How to use music and stingers in audio. And why video needs specific breaks and where to put those breaks.
-
- The power of ending pages: You've seen ending pages in books. You've seen it in products such as The Brain Audit and many other books you get at Amazon.com. But it's one thing to slam in an ending page and quite another to actually build one that works. Ending pages get clients to buy into you—and your company. They also make clients come back for more product or services. How do you create these magnetic pages?
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- Learn what causes boring information products and how to have a litmus test that enables you—or even your clients—to know that you're creating a truly consumable product.
-
- Why a lack of order and consistency leads to lack of consumption. And how to make sure that you have the roller coaster in place to ensure that the client is slip sliding right through your product.
-
- How to know the boundaries of your product: When do you add more information? At what point do you leave it out. And more importantly, what are you going to do with all the information that you could not put into the info-product!
This workshop is over.
To get the home study click here.
Info Products 3-Day Live Workshop |
Regular
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Premium
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| 3-Days live Workshop with Sean D'Souza |
 |
|
| Infoproducts Book (PDF) |
|
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| Complete Audio Recording of a Live 3 day workshop (mp3 download) |
|
|
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Big Bonuses
|
||
| Infoproduct Consumption Design Principles (PDF) worth $225 |
–
|
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| How to create your own “Bible” (Interview) worth $119 |
–
|
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| Price |
$1303
|
$1349 |
Important
1) If by any chance, you are not able to validate your card please don't tear your hair out in frustration. You can email Renuka and she will send you an ALTERNATIVE LINK to process your credit card. All payment systems are secure.
2) If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Don't forget to include your telephone number and a time to call you.
Important Usage: What will happen once you click the button.
1) You will be taken to a page where you can fill in your credit card or cheque details.
2) Once you pay you will be taken to a form.
3) Once you fill the form, you will receive an email with more details.
Sean D'Souza- Brain Auditor 🙂
P.S. Yes, it's not a cheap course. But hey, when you get it right, your products will fly off the shelf and you'll cover the cost of this course in under 30 days.As you know, we too struggled at the start, but in a short while, the info-products were generating more consulting and selling more products than we ever thought possible. I still shake my head in wonder.
So don't hesitate, if generating additional income and clients is what you really want to do.
Put your trust in education with the right source, and that trust will not be violated. You'll get the best possible education and advice. And just for good measure, there are installments, so it can be more affordable to you. It's good advice, so take it.
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